Apple Search Ads runs in 90 storefronts. Most apps run in fewer than five. The gap is rarely a strategy decision; it is the math of how long it takes a human to set up the same campaign in a UI built for one country at a time. SearchAd AI closes that gap.
Apple's auction is country-scoped. The same keyword has a different CPT in Brazil and in Sweden. The same query has a different intent in Japan and in Saudi Arabia. When you collapse everything into one global campaign, the strong markets pay for the weak ones and you cannot see it in the data. The first lever you would want to pull (lower the bid in Indonesia, raise it in Norway) is the lever you do not have.
SearchAd AI's default architecture is one campaign per country. Each row of your dashboard becomes a thing you can act on. Each line of spend has a market attached to it. The plan you read before approving makes the structure explicit so nothing is hidden under an average.
A snapshot of the countries currently eligible. The planner only proposes the ones your app is actually approved to advertise in, so you do not get rejected by Apple after the fact.
Eleven tier-A markets, $20 per day each. Highest-LTV traffic, hardest auction. Use this to confirm your funnel before you cross the equator.
Tier C only, $4 per day each. Cheap installs that train your ranking signals. Useful for fresh apps that need install velocity to climb the charts.
All 90 markets at tier-weighted budgets, total spend capped at whatever ceiling you ask for. The "I have already validated, I want scale" path.
Apple's auction is country-scoped. Bids, budgets, and keyword performance are all country-specific. A single global campaign hides that signal under an average and makes optimization impossible. Per-country gives you a row per market you can act on.
Probably not on day one. Most teams start with tier A, confirm the funnel works, then expand to tier B and C with smaller budgets. SearchAd AI supports either path. The cost difference between them is one sentence in chat.
The Apple API will accept the writes in a few minutes. Apple's review queue can hold approval for hours in some markets. The plan exists in your workspace the moment you approve; campaigns land in Apple paused until you resume them.
Yes. Either pause it in Apple's UI or tell the AI: "pause everything in Vietnam". The pause path runs against the same approval gate as deploy.
The planner calls Apple's list_eligible_countries before proposing the plan. Markets where your app is not approved are dropped from the draft silently. You only ever approve what Apple will accept.
Start with eleven markets or all ninety. The trial covers both.